When you hear the word "entrepreneur," your mind might jump to tech startups or Shark Tank pitches. But entrepreneurship is so much more than starting a business. It’s a mindset—a way of seeing the world not as it is, but as it could be. And as a doctor, you already have the tools to embody this mindset.
What’s in a name?
Entrepreneurship means identifying opportunities, innovating solutions, and delivering value in unexpected ways. It’s about taking initiative to shape your career and your impact. Whether it’s launching a private practice, adopting cutting-edge technology to improve patient care, writing a children’s book, or consulting on a medical drama for TV, entrepreneurial thinking can manifest in countless ways.
Entrepreneurship as a gateway
At Lucens, we see entrepreneurship as more than a skill—it’s a gateway to autonomy, fulfillment, and growth. It’s not about doing more; it’s about aligning what you do with what matters most to you. And it starts with a simple mindset shift: seeing yourself not just as a doctor but as a creator of opportunities.
Three Everyday Ways to Think Like an Entrepreneur
- Start with curiosity: A patient complaint, a workflow inefficiency, or even a question during rounds can spark the next big idea. Innovation often begins with curiosity and a desire to do better.
- Make small bets: You don’t need to overhaul your career overnight. Start with micro-moves—writing a blog, hosting a workshop, or piloting a new service in your practice—that can snowball into bigger opportunities.
- Reimagine value: Entrepreneurship isn’t just about creating something new; it’s about delivering value. Can you improve your patient experience? Share your expertise outside of medicine? Forge partnerships that elevate your practice?
Innovation in Medicine: How Two Lucens Community Members Are Leading the Way
Dr. Nina Bradley, a telespecialist neurologist, exemplifies how entrepreneurial thinking can transform patient care on a broad scale. Through her remote neurology practice, she provides emergency consultations across 47 states, handling stroke, seizure, and migraine cases with remarkable efficiency. Her innovative approach includes leveraging telehealth to reach patients faster than traditional in-hospital methods, proving that technology can dramatically improve outcomes.
Similarly, Dr. James Rhee, an Emergency Medicine and Toxicology specialist, has harnessed artificial intelligence to create personalized aftercare instructions for his patients, bridging gaps in communication and ensuring they leave the emergency department with clear, actionable guidance. Both physicians demonstrate that entrepreneurial thinking—whether through telemedicine or AI—can redefine what’s possible in modern healthcare.
Five Questions to Spark Your Next Big Idea
You might not see yourself as an entrepreneur—yet. Take a moment to reflect on these questions:
- What’s one challenge you see in your day-to-day work that you wish had a solution? Could you be the one to solve it?
- What talents or interests do you have outside of medicine? How might they be leveraged to create something new?
- If time and resources weren’t a constraint, what project or idea would you pursue tomorrow?
- Think about a time you made a bold move in your career. What was the outcome? How did it shape who you are today?
- What’s one way you’ve delivered value to a patient or colleague that went beyond expectations? Could this idea scale?
Join the Community That Sees What You See
Entrepreneurship in medicine isn’t just about what you can create—it’s about who you create it with. That’s where Lucens comes in.
We’re inviting 150 founding members (FM150) to join a pioneering community of doctors redefining what’s possible. Imagine connecting with peers who share your drive to go beyond the script. Doctors who are building thriving private practices, consulting for media, launching innovative projects, and designing careers that reflect their values.
Joining FM150 means aligning with a network of like-minded professionals, gaining practical guidance, and finding inspiration to take your career further. Time commitment is flexible—you engage as much or as little as fits your schedule, and the benefits scale with you.
Take the First Step
At Lucens, we’re not just building a community. We’re building a movement. One where doctors create new possibilities, transform challenges into opportunities, and redefine what it means to thrive in medicine.
If you’re ready to step into this next chapter of your career, join us. Be among the first to shape this future—together.
Click here to learn more about the FM150 and apply to secure your spot.
